PHASE 3. DEVELOPING TRUST
In Phase 3, a steering committee will emerge from the and organizing group will have answered the question, “Should we move forward to form the cooperative?” Building trust between the steering committee and potential members is foundation upon which member commitment and support is built. The steering committee becomes the project “champion.” The steering committee should seek out the information necessary to make an informed decision to move forward. Advisors and consultants can provide assistance. Funds may be needed to secure market data and conduct a feasibility analysis. Potential members maybe a sources for such funds. Such contributors must understand that they assume the risk of loosing their contributions if the proposed business venture is deemed not feasible or other members fail to make similar commitments.